THE REVENUE ENGINE PLAYBOOK
BUILD A LINKEDIN REVENUE ENGINE IN 90 DAYS
A working LinkedIn pipeline in 90 days: qualified conversations, not just followers.
visibility is no the finish line
STOP POSTING AND HOPING
Most entrepreneurs treat LinkedIn as a content game. Post more, hope more.
The ones behind these numbers treated it as a system.
This playbook is the part I hadn’t written yet: not how the algorithm works, but how to turn visibility into meetings, and meetings into revenue.
the connected system
position it. build visibility.
create revenue
The playbook connects the pieces most LinkedIn strategies treat separately.
Position your profile
Your profile is a landing page, not a CV. Rebuild every section, headline through contact details, so it converts a visitor instead of just describing you.
Build the visibility engine
The five content pillars, the formats that actually reach people in 2026, and a 30-day system that takes a non-poster to twelve published, on-strategy posts.
Create the revenue path
My five-stage method for turning attention into a client relationship: Target, Reach, Unite, Strengthen, Transition.
The results behind this playbook
Built from a methodology that already works
These are not hypothetical results. Sales teams and entrepreneurs have already used this approach to build more pipeline and close more deals.
60%
Over 80 B2B sales teams have run this methodology. They reported 60% more pipeline within two months of implementation.
50%+
Inside my VIP Program, more than 100 entrepreneurs used the same approach. They reported a minimum of 50% more closed deals, with larger average deal size.
Built by Richard van der Blom
I’ve spent 15 years in B2B sales and sales leadership, and the last several years analysing LinkedIn’s algorithm at a level most agencies never touch. I’ve trained over 350,000 professionals, worked with 1,000+ companies, and built the Algorithm Insights Report that thousands of entrepreneurs and marketers now use to plan their content.
This is the revenue-focused system built from that experience.
Who this is for
For people who know LinkedIn should be doing more
Who already have a LinkedIn profile and know it should be doing more for the business than it currently does.
- Entrepreneurs
- Founders
- B2B sellers
- Small-business operators
Start without Sales Navigator
No Sales Navigator required to start. Every core technique in this playbook runs without it. Some features, like advanced profile analytics, come with LinkedIn Premium, and where that’s genuinely useful I tell you exactly where and why, so you can decide for yourself if and when it’s worth adding.
This isn't for you if...
This isn’t for you if you’re looking for a growth hack, a follower-count game, or a way to post less and still get results. The system only works if you’re committed to execute and dedicate time, without chasing shortcuts and automation.
WHAT'S INSIDE
Eight chapters. One working revenue system
Each chapter ends with a checklist and a one-page implementation plan you can print and use. You work through the system with your own numbers, not hypotheticals. Video walkthroughs are included.
CHAPTER
01
FOUNDATION
Before You Post Anything
Define who you’re actually trying to reach, before you write a single post. Most LinkedIn strategies fail here, not on the content itself.
CHAPTER
02
POSITIONING
The Customer-Centric Profile
Your profile is a landing page, not a CV. Rebuild every section, headline through contact details, so it converts a visitor instead of just describing you.
CHAPTER
03
Content Strategy
The Visibility Engine
The five content pillars, the formats that actually reach people in 2026, and a 30-day system that takes a non-poster to twelve published, on-strategy posts.
CHAPTER
04
Engagement Strategy
Where Reach Actually Comes From
The part almost everyone skips. A 30-minute daily routine built around other people’s comment sections, where most of your reach actually comes from.
CHAPTER
05
The Revenue Path
The TRUST Framework
My five-stage method for turning attention into a client relationship: Target, Reach, Unite, Strengthen, Transition. This is the core of the playbook and the chapter that connects everything before it to an actual pipeline.
CHAPTER
06
Sales Navigator
When (and Why) to Upgrade
The honest version. When Sales Navigator pays for itself, when it doesn’t, and what to do instead if you’re not ready for it.
CHAPTER
07
Measurement
Measurement & Iteration
What to track, what to ignore, and a monthly review worksheet that tells you what’s working before you’ve wasted a quarter guessing.
CHAPTER
08
Resources
The Stack: Resources, Tools, and Who to Follow
The tools worth paying for, the ones that are free, and 10 social sellers actually worth following for their insights.
THE REVENUE ENGINE PLAYBOOK
Build the system behind your LinkedIn revenue
Includes the full playbook (PDF), all exercises, checklists, and implementation plans, plus every future update to the playbook at no extra cost.
Optional Live Support
Join me for the Implementation Sessions
+€200
The playbook gives you the system. These four weeks are where you actually run it, live, with me watching your ICP, your profile, your content, and your TRUST targets, and telling you exactly what to fix before you waste a month on the wrong thing.
JUST TICK THE BOX AT CHECKOUT TO ADD THE IMPLEMENTATION SESSIONS AND GET:
- 4 session, once a week
- 90 minutes each: 60 minutes live workshop, 30 minutes Q&A
- Direct feedback on your own numbers, not generic advice
Most people who read a framework alone stall somewhere in week two. This is how you don’t.
TESTIMONIALS
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title of feedback
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here'
name
title of feedback
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here'
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Frequently asked questions
Do I need LinkedIn Premium or Sales Navigator?
No Sales Navigator required to start. The playbook runs without it. Some features, like advanced profile analytics, come with Premium, and Chapter 6 tells you exactly when Sales Navigator (if ever) is worth adding for your situation.
How much time does this take?
The system is built around roughly 30 minutes a day. Chapter 4’s implementation plan breaks that down to the minute.
What if LinkedIn changes something after I buy?
All future updates to the playbook are included in your purchase. No repurchase, no separate version to track down.
I already own the Algorithm Insights Report. Is this different?
Yes. The Algorithm Report explains how LinkedIn’s algorithm works. This playbook is the applied, revenue-focused system built on top of it. You don’t need to own the Report to use this playbook, but if you do, you’ll see the cross-references throughout.
Can I do the implementation sessions without the playbook?
No. The sessions are built directly on the playbook’s frameworks and assume you’re working through the chapters alongside them.