Strategic LinkedIn™ insights for people who want to leverage LinkedIn to the max
I help professionals and companies understand what actually drives visibility, authority, and social selling on LinkedIn, based on long-term research, real data, and practical application.
Why stay close to my work
LinkedIn doesn’t change in obvious moments. It changes in patterns.
Visibility shifts. Engagement & Buyers behave differently. Certain actions quietly stop working, long before anyone announces it.
Most advice reacts after the fact.
My work focuses on something else: understanding change early, and knowing what to ignore.
For nearly two decades, I’ve worked with LinkedIn from multiple angles:
- Large-scale data analysis
- Real-world implementation across industries
- Continuous observation of platform behavior, not just features
I don’t optimise for trends.
I optimise for signal.
That’s why thousands of professionals and companies don’t follow my work for tactics - but for orientation. To stay ahead.
What makes this different
- Research before opinion. Insights are based on long-term data and repeated observation - not hot takes.
- Patterns over posts. I look at behavior, not isolated examples or lucky shots.
- Application without hype. Everything is translated into what actually matters for visibility, authority, and social selling.
- Calm over noise. No urgency tactics. No “LinkedIn just changed everything” headlines.
THREE WAYS TO WORK WITH ME
Some start with a report to understand what changed.
Some stay close to keep perspective over time.
Some decide they want guidance to apply it strategically.
There’s no right path - only the one that fits what you need right now.
sTART WITH INSIGHTS
LinkedIn™ Algorithm rEPORT
My best-seller product. For professionals and teams who want to understand what actually changed on LinkedIn — and what still works.
Based on large-scale research and real-world application, this report helps you:
- avoid outdated advice
- focus on what drives visibility and authority today
- make better strategic decisions
Join + 4,000 clients. Pay once. All future updates included.
stay Close
The Tribe
Exclusive Online Community by Richard van der Blom
For people who want ongoing access to strategic thinking, early insights, and perspective, without noise or constant execution pressure.
The TRIBE includes:
- early access to reports, updates and tactics
- 8 Mastermind Sessions
- Monthly Pick My Brain and
- Networking sessions
- Strategic Q&A and peer connection
Apply it Strategically
Authority Accelerator
My 4-month VIP Program.
Only for a small group who want personal guidance, structure, and system design, tailored to their role, goals, and context.
This includes:
- Strategic masterclasses
- Group coaching sessions
- Individual coaching calls
- On-deman power call
- Progress tracking
- Private cohort
This is application-focused and selective.
By application only.
Trusted in practice - not just theory
After researching various options to help address a significant gap in the insurance industry regarding "social sales conversion," I was directed to Richard from a previous keynote presentation. From the start, Richard was curious yet confident, thoughtful with the envisioned end result in mind. He invested the time to learn our space and research how the industry was applying their social skills. While so many conferences invest in "canned keynote presentations," Richard customized his presentation and delivered several takeaways for the attendees to implement. At the end, Richard's presentation created an experience for the attendees. There is not an industry or profession on this planet that is not leveraging social platforms, Richard can show you the right way!
There are thousands of 'LinkedIn Experts' out there, but there is only one Richard Van Der Blom. The maestro of LinkedIn do's and don't's, and an extraordinary wealth of information on how to develop your content and engagement on the platform. I was delighted to be introduced to him by my colleague Danny Del Vecchio, and I have not been disappointed once in his erudite advice. (Yes, I like big words!) I save all his posts, and recently bought his LinkedIn Simplified Content Toolkit and I am blown away by the depth of content to help entrepreneurs like me get it right. He is the one to 'follow' and engage with if you want to properly and profitably use LinkedIn. Thank you Richard.
We recently had Richard van der Blom deliver a virtual talk to 225 of our colleagues at Ramboll. We had high hopes going into the talk because we've been following Richard on LinkedIn over the past couple of years and we've watched his following grow and grow. Despire our high hopes, Richard still managed to really impress our whole team and the rest of our colleagues!
Richard was extremely responsive and professional leading up to the event and delivered a highly engaging 45-minute talk. He also brought in some really interesting insights during the Q&A after the talk. Richard is a great, comfortable speaker and brought a ton of concrete examples which helps our colleagues by giving them memorable reference points for the tips and recommendations he shares. Richard also seemed very authentic, sharing learnings he has had personally during his journey to becoming a thought leader on LinkedIn.
Richard joined us for our global summit of independent agencies in Athens, and quite literally captivated us for 2 hours. His content was an absolute masterclass on leveraging Linkedin, and his presentation style engaged the audience in a conversation that busted myths, challenged common practices and opened new doors. A powerful combination of information and inspiration. Bravo, Richard! I simply cannot thank you enough for your collaborative spirit and level of engagement throughout our event.
