Bestseller4,000+ copies sold
Content & Algorithm Insights Playbook.
What works on LinkedIn, and what has quietly stopped working. Based on 1.3 million+ posts analysed between September 2025 and February 2026, with every number compared to the last two years.
€199 One-time · lifetime access, updates included
520+ pages today across the 2026 edition and the archive, with around 100 more on 16 November.
1.3M+
Posts analysed
Sep 2025 – Feb 2026
200+
Pages in the
2026 edition
2 yrs
Of trend data
compared
€0
Extra for the
November Update
Coming 16 November
The November 2026 Update: around 100 new pages, including a full chapter on outreach and DMs, and what AI is doing to your reach. Free for every buyer, delivered to your inbox.
Why it matters
LinkedIn changed. Most advice didn't.
New features, AI-written content and more creators than ever are competing for the same feed. Reach shifts quietly, and the tactics everyone repeats are often a year out of date.
This playbook replaces opinion with data. It shows you what the algorithm rewards now, so you can:
- Decide with evidence, drawn from over a million real posts
- See the changes affecting your reach, engagement and visibility
- Use the strategies that perform best for profile building, distribution, thought leadership and conversion
- Understand what changed, before it shows up in your own numbers
What's inside the 2026 edition
Research you can act on.
200
200+ pages
A full breakdown of what’s working, including the most recent algorithm changes.
✓
Checklists
Frameworks you can apply straight away to your content, profile and outreach.
▶
Video walkthroughs
Recorded videos guiding you through the most important changes.
Q&A
Expert interviews
Insights from top creators and subject-matter experts who work with LinkedIn strategy every day.
What it breaks down
Twelve areas of LinkedIn performance.
01
Reach and engagementHow they fluctuate, and how to keep conversions high anyway
02
Personal vs company pageWhat drives better results, and why
03
The high-performing postThe anatomy of what actually works now
04
Formats the algorithm rewardsAnd how to make each one work for you
05
Employee advocacyHow to activate your team and multiply your reach
06
LinkedIn advertisingWhat’s worth your budget and what isn’t
07
Lead generationStrategies that turn attention into pipeline
08
Outreach and DMsA full chapter on what’s working and what no longer is
09
AI and performanceThe specific wins and penalties we’re seeing
10
Content that keeps performingHow to nurture posts long after you publish
11
Two-year trendsAll data compared with the last two years, so you can adapt
12
Creator interviewsHow the top creators and experts approach it
Buy once. Get updated for free.
One purchase. Every edition.
Buy today and you get the full archive straight away. Updates are sent to your inbox at no extra cost, for as long as LinkedIn allows the research to continue. No subscription, no upgrade fees.
- Included now2025 Annual Edition240 pages
- Included nowOctober 2025 Update80 pages
- Included now2026 Annual Edition200+ pages, 1.3M+ posts
- 16 November 2026November 2026 Update~100 new pages, free
- After thatFuture updatesIncluded, under the terms below
The November 2026 Update is free for buyers and is delivered to your inbox. There is no separate checkout.
Our terms: Lifetime access applies to all available insights at the time of joining and continuous updates for at least one year. If LinkedIn significantly changes access to algorithm insights in the future, content frequency may adjust. No refunds will be issued after 12 months.
Is it for you?
Built for people who use LinkedIn for business.
It's for you if
- You use LinkedIn for visibility, leads or thought leadership
- You run a company page or an employee advocacy programme
- You lead marketing or sales and want decisions based on data
- You want to know what changed before your competitors do
It's not for you if
- You want quick hacks or engagement-bait tactics
- You want a step-by-step pipeline system. That's The Revenue Engine Playbook, which you can add at checkout.
- You need it done for you rather than done with data
Get the Playbook
One price. Every update.
Download the full 2026 edition and the complete archive today. The November 2026 Update arrives in your inbox the moment it launches.
One-time payment
Instant access
Card or PayPal
VAT number accepted
Content & Algorithm Insights Playbook
€199 One-time payment · no subscription
- 2026 Annual Edition, 200+ pages
- Video walkthroughs and checklists
- 2025 Annual Edition + October 2025 Update
- November 2026 Update, free on 16 November
- Further updates included, under our terms
Want both?
Add The Revenue Engine Playbook at checkout for €150 more (€349 for both).
Secure checkout by Thrivecart · Card · PayPal
Lifetime access applies to all available insights at the time of joining and continuous updates for at least one year. If LinkedIn significantly changes access to algorithm insights in the future, content frequency may adjust. No refunds will be issued after 12 months.
What people say about Richard
Research used by thousands.
4,000+ copies sold, making it Richard’s bestselling product. Here’s what people say about his talks and expertise.
“
There are thousands of ‘LinkedIn Experts’ out there, but there is only one Richard van der Blom. The maestro of LinkedIn do’s and don’ts…
Jacqueline Wales
Vistage Speaker, Vistage Worldwide
“
We recently had Richard van der Blom deliver a virtual talk to 225 of our colleagues at Ramboll. We had high hopes going into the talk… Richard still managed to really impress our whole team and the rest of our colleagues!
Sofie Campbell Holm
Employer Branding, Ramboll
“
Richard joined us for our global summit of independent agencies in Athens, and quite literally captivated us for 2 hours. His content was an absolute masterclass on leveraging LinkedIn… A powerful combination of information and inspiration.
John Harris
President & CEO, Worldwide Partners Inc
Questions
Before you buy.
How do updates work?
You pay once, and updates are sent to your inbox at no extra cost. Our terms: Lifetime access applies to all available insights at the time of joining and continuous updates for at least one year. If LinkedIn significantly changes access to algorithm insights in the future, content frequency may adjust. No refunds will be issued after 12 months.
When does the November 2026 Update arrive?
On 16 November 2026. If you buy before then, it lands in your inbox automatically the moment it's live. No extra checkout.
What format is it?
Downloadable PDFs with checklists, plus recorded video walkthroughs of the most important changes.
Is it the same as The Revenue Engine Playbook?
No. The Insights Playbook shows you what works on LinkedIn and why. The Revenue Engine Playbook is an 8-chapter system for building a pipeline in 90 days. You can add it at checkout for €150 (€349 for both).
Is it included in the Tribe?
Yes. Tribe members get the Insights Playbook along with all 8 Mastermind Sessions, a yearly VIP call and the community. See the Tribe.
Can my company buy it for the whole team?
Yes. Corporate licensing gives your team a co-branded version with internal distribution rights. See licensing tiers.
Want the Insights Playbook plus all 8 Mastermind Sessions and a yearly VIP call? That’s the Tribe.
