STARTS WENESDAY 21ST OCTOBER
Build it with me. Live.
Four live working sessions that turn The Revenue Engine Playbook into your profile, your content and your outreach system.
Buying was the easy part
Do not let the Playbook become another good intention.
Most PDFs like this end up on page two of a downloads folder. Opened once, saved with good intentions, then left to gather dust. That is not a knock on you. It is what happens when the reading is put in your hands and the doing is left entirely to willpower.
So for four weeks, I am going to walk you through it myself.
My own approach, my own priorities and real examples. Not a series of slides to watch passively. You leave every call with something done, not something you meant to get to at the weekend.
Starts Wednesday, October 21st. Then every Wednesday, 4:00pm CEST (replays will be available for all who purchase)
How the sessions run
Learn it. Watch it. Build it.
Each call moves from the most important strategic decisions into live examples, then finishes with your questions.
Walk through the priority
Richard opens with the parts of that week’s chapters that decide whether implementation works or stalls.
See it built in real time
Two to three elements are created live. No polished recording hiding the decisions that happen along the way.
Get your questions answered
Every 60-minute working session is followed by a 15-minute Q&A so you leave with your questions answered too.
Your four-week build
From profile foundation to a working revenue system.
Every session produces finished work you can use immediately. Each week builds on the one before it.
Session
01
Wednesday 21 October - 4:00pm CEST
Your Foundation, Live
We start with the two decisions everything else depends on: who you are for, and what your profile tells them in the first seven seconds.
You'll walk away with:
- A finished Audience Map covering your Primary Buyer, Ambassadors, Influencers and who you stop chasing
- Clear authority positioning, so your profile supports conversion instead of confusion
- A rewritten headline and About section, built using your own ICP and services
Session
02
Wednesday 28 October - 4:00pm CEST
Content, Strategy & Execution
Most people post without knowing why one thing works and another does not. This session fixes that, and then we write.
You'll walk away with:
- A clear idea of how to build and execute all your content pillars
- A real, finished post, written live from your own experience, using the six-part structure: Hook, Promise, Positioning, Body, Conclusion, CTE
- Updated algorithm insights on frequency, timing, and formats
- Bonus: The LinkedIn Loop Strategy, turning posts into a system
Session
03
Wednesday 4 November - 4:00pm CEST
The Outreach System, Live
All four sessions run the same length, but this is the most sales-oriented one, which is why it’s spread across Session 3 and Session 4.
You'll walk away with:
- The knowledge to identify your ICP across all 3 layers, in free search and in Sales Navigator
- A comment strategy that engages the right people the right way, warming up leads before you ever message them
- A free offer worth sending, and several hooks ready for your first outreach
Session
04
Wednesday 11 November - 4:00pm CEST
Closing Meetings & Making It Stick
We finish what Session 3 started: turning a warmed prospect into a booked call. Then we set up the system that tells you what to do differently next month.
You'll walk away with:
- The TRUST method applied to get more quality conversations, not just more replies
- A clear sense of how and when to close to a meeting
- Your own tracker, filled in with real numbers, showing exactly where your funnel is strongest and where it leaks
- A written 90-day priority, so you know what to work on the moment this series ends
What you need
Come ready to build.
You need a LinkedIn profile, your copy of The Revenue Engine Playbook and roughly an hour a day to put the system in place. Sales Navigator is not required, although it may help you identify and reach the right people faster.
everything included
- Four live implementation sessions with Richard
- 60 minutes of training and implementation each week
- A live 15-minute Q&A after every session
- Recordings from every session
- All supporting slides
The Live Implementation Series
The Playbook gives you the system. These sessions help you build yours.
Add-on price
€200
For Revenue Engine Playbook clients
Secure checkout link to be connected
